The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Design

The History of 'La Cerveza Más Fina'

Agency Observatory / Los Angeles + Nexus Studios / London

Client Ab InBev / México


Craft / Art Direction

Annual ID


2020 Awards

Total Points: 2




Observatory / Los Angeles

Client / Brand

Ab Inbev / Mexico City

Production Company

Nexus Studios / London

Music / Sound Production Company

Barking Owl / Los Angeles

Post Production Company

FreeFolk / London

Art Director

Jack Cunningham

Chief Creative Officer

Todd Hunter


Bridget Samuels


Nicolas Menard

Director of Photography

Malcolm Hadley


David Slade

Executive Creative Director

Chris O’Reilly

Executive Producer

Chris Totushek
Luisa Murray

Sound Designer

Morgan Johnson

Creative Team

Jae Goodman
Julie Reizes
Rebecca Archer
Nico Domerego

Account Team

Erin Heyns
Mack Montague
Brendan Shields-Shimizu

Related Awards





Follow Us