The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Design

The History of 'La Cerveza Más Fina'

Agency Observatory / Los Angeles + Nexus Studios / London

Client Ab InBev / México


Craft / Animation

Annual ID


2020 Awards

Total Points: 10



Observatory / Los Angeles

Client / Brand

Ab Inbev / Mexico City

Production Company

Nexus Studios / London

Post Production Company

FreeFolk / London

Music / Sound Production Company

Barking Owl / Los Angeles

Art Director

Jack Cunningham


Nicolas Menard

Director of Photography

Malcolm Hadley


David Slade


Lula Flotis
Jo Bierton
Ashley Benton

Sound Designer

Morgan Johnson

Executive Creative Director

Chris O’Reilly

Executive Producer

Chris Totushek
Luisa Murray

Chief Creative Officer

Todd Hunter


Bridget Samuels

Creative Team

Jae Goodman
Julie Reizes
Rebecca Archer
Nico Domerego

Account Team

Erin Heyns
Mack Montague
Brendan Shields-Shimizu


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