The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Design

Last Straw

Agency Isobar Mexico / Mexico City

Client Son de Miel


Innovation in Design

Annual ID


2020 Awards

Total Points: 15



Isobar Mexico / Mexico City

Design Firm

Prax Lab / Mexico City

PR / Marketing

PRP / Mexico City

Client / Brand

Son de Miel / Mexico City

Production Company

Arbol Cine / Mexico City

Chief Creative Officer

Ronald Ng
Luis Ribo

Group Creative Director

David Zacarías
Jorge Ortega


Manuel Caballero

User Experience Designer

Herel Sanchez

User Interface Designer

Javier Fuentes

Creative Team

Pilar Burgos
Daniel Valencia
Carlos Zaldo
Isis Abundis
Cecy Campos
Ulises Jimenez
Levi Lopez
Rodrigo Zuniga

Client Team

Gabriela Esqueda
Michell Halley

Account Team

Fernanda Mantilla
Adriana Gonzalez
Rosa Vinals
Hanna Ainsworth
Alma Lopez
Víctor Sánchez Pimentel
Sonia Calixto Fernandez


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