The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Interactive & Online

Generation Lockdown

Agency McCann / New York + March For Our Lives / Parkland

Client March For Our Lives


Online-only Video / Single

Annual ID


2020 Awards

Total Points: 25



McCann New York / New York

PR / Marketing Agency

STALKR / New York

Client / Brand

March for Our Lives / Parkland

Production Company

Hungry Man / Los Angeles

Post Production Company

N06 / New York
The Mill LA / Los Angeles
Sonic Union / New York
duotone audio group / New York

Chief Creative Officer

Eric Silver
Sean Bryan
Tom Murphy

Chief Marketing Officer

Devika Bulchandani

Creative Director

Karsten Jurkschat
Alex Little


Bryan Buckley

Director of Photography

Scott Henriksen

Executive Creative Director

Pierre Lipton
Marco Pupo

Account Team

Jeremy Miller
Whitney Alexander
Danielle Korn
Kimberly Kress
Wilmien Blake
Terry Marcello
Bristol Parish
Colleen Cavanaugh Anthony
George Alvarez
Natalie Stowell
Niko Savich
Craig Phillips

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