The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Interactive & Online

The Underdogs

Agency Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA

Client Apple


Online-only Video / Single

Annual ID


2020 Awards

Total Points: 15


Client / Brand

Apple / Cupertino

Production Company

Smuggler / LA

Post Production Company

Work / LA
A52 / La


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