The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Online-only Video / Single
Annual ID
OS_IN20_052M
About the Work
A man’s first shave is a rite of passage. For over a century, Gillette has been a part of that moment. But now it's time we celebrated every man, no matter when it happens. Utilizing a nimble crew, we went to the homes of transgender men to witness them shave for the first time. We sat with their families, listened to their stories and created a powerful set of films that celebrated their first shaves. The launch film, ‘First Shave’, was shared on Gillette social channels and those of LGBTQ influencers - providing them with an opportunity to feature content that celebrates a segment of the population that is far too often ignored.
2020 Awards
Total Points: 2
Merit
Credits
Agency
GREY Canada / Toronto
Grey / New York
Art Director
Logan Gabel
Chief Creative Officer
Emiliano Gonzalez De Pietri
Helen Pak
John Patroulis
Patrick Scissons
Jeff Stamp
Executive Creative Director
James Ansley
Joel Arbez
Writer
Graeme Campbell
Account Team
Kate Beaman
Elizabeth Gilchrist
Darlene Remlinger
Brian Weston
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