The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Interactive & Online


Agency Cheil PengTai / Beijing + Cheil / Hong Kong

Client Samsung


Gaming / Branded Games

Annual ID


2020 Awards

Total Points: 25



Cheil PengTai Beijing / Beijing
Cheil Hong Kong / Hong Kong

Art Director

Ting Yu

Chief Creative Officer

Paul Chan

Creative Director

Qing Tian
Xue Li
Yanqi Wang

Executive Creative Director

Kimmy Liu

Group Creative Director

Wilson Ang

Social Media Manager

Yining Yin

Account Team

Xiaoyang Guo
Fang Wang

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