The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Interactive & Online

The Most Metal Scratch-Off

Agency Lottery / New York + McCann / New York + JSM Music / New York

Client New York Lottery


Craft / Writing

Annual ID


2020 Awards

Total Points: 10



McCann New York / New York

Client / Brand

New York Lottery / New York

Production Company

Motion Graphics / New York

Music / Sound Production Company

JSM Music / New York

Executive Creative Director

Mat Bisher

Executive Producer

Nathy Aviram

Creative Team

Hailey Lawrence
Jack McNamara
Jeff Fiorello
Andrew Manning
Norm Felke
Becca Riter
Seamus Kilmartin
Nathanial Morgan
Jason Krebs

Account Team

Jamie Jou
Natalie Hernandez
Scot Beck
Caroline Fuller
Molly Vossler
Ellery Gitkin
Carolyn Martin
Laura Frank
Michael Goldstein
Michael Gonzalez


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