The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Branded Entertainment

The Real Cost - One Leaves

Agency FCB NY / New York + Initiative / New York

Client FDA


Games / Digital & Physical

Annual ID


2020 Awards

Total Points: 2




FCB NY / New York
Initiative / New York

Art Director

James Meiser

Chief Creative Officer

Ari Halper

Creative Director

Laszlo Szloboda

Executive Creative Director

Gary Resch

Executive Producer

Stacy Flaum


Ben Michaels

Creative Team

Alex Ridore

Account Team

Suzanne Santiago
Dimas Adiwiyoto
Mallika Rao
Ally Morrow
Jared Shell
Earl Adams
Katie O'Hara


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