The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Branded Entertainment

The never-ending commercial

Agency BETC / Paris

Client Bouygues Telecom


Games / Digital & Physical

Annual ID


2020 Awards

Total Points: 2




BETC / Paris

Client / Brand

Bouygues Telecom / Paris

Production Company

Iconoclast / PARIS

Music / Sound Production Company

General Pop / Paris

Art Director

Julien Vergne

Chief Creative Officer

Stephane Xiberras


Mickael Dubost


Adrien Armanet

Account Team

Thibault Cuisiniez
Claude Zamy
Bertille Toledano
Mathieu Laugier
Sophie Roberts
Tanguy Moillard
Anne-Laure Dreano
Celine Matter

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