The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Branded Entertainment

The Drawing

Agency DDB Group Italy / Milan + Karen Film / Milan

Client IKEA Italy


Experiential / Brand Installations

Annual ID


2020 Awards

Total Points: 2




DDB Group Italy / Milan

Production Company

Karen Film / Milan

Music / Sound Production Company

Screenplay / Milan


Mauro Lodi

Executive Creative Director

Luca Cortesini
Gabriele Caeti

Executive Producer

Tommaso Pellicci

Product Manager

Stefano Ottorino

Sound Designer

Gianfranco Clerici

Creative Team

Camilla Nani
Andrea Muccioli
Giovanni Luca Orlandi
Rebecca Pronello Rossetti

Account Team

Davide Bergna
Azzurra Ricevuti


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