The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Branded Entertainment

Apollo

Agency Ogilvy / New York

Client IBM

Category

Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

Annual ID

OS_BE20_090M

2020 Awards

Total Points: 2

Merit

Credits

Agency

Ogilvy / New York

Design Firm

Volvox Labs Interactive Design & Experience Studio / New York

Production Company

TH Event Production / New York
Friendshop! / New York

Creative Director

Kamil Nawratil

Creative Technologist

Kaare Wesnaes
Dofl Yun
Javier Cruz

Director

Tristan Brennan

Executive Creative Director

Jeff Curry

Group Creative Director

Richard Wallace
Marc Hartzman

Account Team

Jonathan Gibson
Max Roder
Leigh Anne Penfield

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