The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Branded Entertainment

Nike 2019 Beijing 99

Agency Wieden+Kennedy / Shanghai

Client Nike


Craft / Art Direction

Annual ID


2020 Awards

Total Points: 15



Wieden+Kennedy / Shanghai

Art Director

How Wei Zhong

Chief Design Officer

Fish Ho

Creative Director

Matt Skibiak
Dong Hao


John Yao
Fan He

Executive Creative Director

Ian Toombs
Vivian Yong

Photo Editor

Stone Xue
Austin Hu

Product Manager

Vic Zhang

Account Team

Dino Xu
Chuck Xu
Xueer Ren
Yuting Zhang


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