The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Branded Entertainment

Opening Film. Apple Event March 2019 launching Apple TV+

Agency BUCK / Los Angeles + TBWA\Media Arts Lab / Los Angeles

Client Apple


Craft / Art Direction

Annual ID


2020 Awards

Total Points: 2




TBWA\Media Arts Lab / Los Angeles

Design Firm

BUCK / Los Angeles

Production Company

Grizzlee / Los Angeles

Media Distribution Company

OMD / Los Angeles


Nick Petley

Chief Creative Officer

Brent Anderson

Executive Creative Director

Ryan Honey

Group Creative Director

Ned McNeilage

Creative Team

Daniel Coutinho

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