The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Branded Entertainment

Opening Film. Apple Event March 2019 launching Apple TV+

Agency BUCK / Los Angeles + TBWA\Media Arts Lab / Los Angeles

Client Apple


Craft / Art Direction

Annual ID


2020 Awards

Total Points: 2




TBWA\Media Arts Lab / Los Angeles

Design Firm

BUCK / Los Angeles

Media Distribution Company

OMD / Los Angeles

Production Company

Grizzlee / Los Angeles


Nick Petley


Sunny Sattari
Steven Soto

Group Creative Director

Ned McNeilage

Executive Creative Director

Ryan Honey

Executive Producer

Emily Rickard
Chris Perry
Brian O’Rourke

Chief Creative Officer

Brent Anderson

Music Supervisor

Peymon Maskan
Josh Marcy
Jessie Kalikow
Sarah McMullen

Creative Team

Daniel Coutinho


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