The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Branded Entertainment

Pocket Franchise

Agency Accenture Interactive China / Shanghai

Client Yum China


Innovation in Branded Entertainment

Annual ID


2020 Awards

Total Points: 2



Digital Agency

Accenture Interactive China / Shanghai


Caser Peng

Creative Director

Mark Shan
Dean Yu

Account Team

Andrew Hu
Jocelyn Ren
Vera Wang
Caesar Wang
April Ye


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