The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Branded Entertainment

Laundry Night

Agency Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Client Procter & Gamble - Tide


Innovation in Branded Entertainment

Annual ID


2020 Awards

Total Points: 2




Saatchi & Saatchi / New York

Client / Brand

Procter & Gamble / Cincinnati

Media Distribution Company

NBC Universal / Los Angeles

PR / Marketing

Marina Maher Ketchum / New York
Taylor Strategy / New York
MKTG / Cincinnati
Platinum Rye Entertainment / Chicago

Production Company

Biscuit Filmworks / Los Angeles

Post Production Company

Harbor Picture Company / New York

Music / Sound Production Company

Pickle Music / New York


Blake Morris

Digital Artist

Roman Hankewycz
Zimei Song
Kevan Lee
Ben Williams
Candy Sui
Q Choi
Ted Chen


Aaron Stoller

Director of Photography

Jo Willems
Matthew Libatique


Steve Evans
Quenton Jones


Danielle Hallack
Katie Lemke
Mala Vasan
Jennifer Tremaglio
Maureen Tunney

Executive Creative Director

Daniel Lobaton

Executive Producer

Dani Stoller
Shawn Lacy
Holly Vega
Mercedes Allen-Sarria
Rachel Glaub
Jesse Schwartz
Erika Freijo

Chief Creative Officer

Paul Bichler


Alexis Estiz
Assa Raviv

Social Media Manager

David Whitely


Nayantara Mukherji
Mike Mou
Alan Lin

Creative Team

Sundar Raman
Amy Krehbiel
Jenny Maxwell
Bo Harrison
Kimberly Doebereiner
Paul Chick
Kristen Barkimer
Craig Stimmel
Adam Alvarez
Tracy Suer
Patrick McGuinness
Shannon Smith
Dustin Sveum
Abbey Scalia
Edwin Endlich
Bill Blatchley
Sade Ayodele
Halley Barnes
Mike Macias
Brad Griffiths
Lori Heckman
Casey Grochocinski
Valerie Holmes
Zak Tucker
Maureen Murphy
Kim Blando
Abby Marsh
Joseph Kanellitsas
Sal Jurado
Sarah Wehrli

Account Team

Andrea Diquez
Sarah Beaumont
Jennifer Brotman
Jennifer McGill
TJ Daigler
Cheryl Loo
Lisa Rimmer
Sadia Ashraf


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