The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Branded Entertainment

Charmin Toilet Tech Steals the Show at CES 2020

Agency Saatchi & Saatchi NY - PG One / New York City + Procter & Gamble / Cincinnati + MSL / New York City

Client Procter & Gamble - Charmin

Category

Innovation in Branded Entertainment

Annual ID

OS_BE20_111M

2020 Awards

Total Points: 2

Merit

Credits

Agency

Saatchi & Saatchi NY - PG One / New York City

Client / Brand

Procter & Gamble / Cincinnati

PR / Marketing

MSL / New York City

Production Company

UNIT9 / Los Angeles

Producer

Manini Gupta
Mindy Lubert

Product Designer

Yu-Chang Chou

Executive Creative Director

David Corr
Yifei Chai

Strategist

Rachel Yeomans

Creative Team

Janette Yauch
Christina Cullis
Rob Reinerman
Kate Oglesbee

Account Team

Ceara Duffy
Kaitlyn Nolan
Danielle Dunne
Sarah Sanders
Kaitlyn Braun

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