The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Branded Entertainment

e.l.f. #eyeslipsface TikTok Campaign

Agency Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA

Client e.l.f. Cosmetics

Category

Innovation in Branded Entertainment

Annual ID

OS_BE20_107M

2020 Awards

Total Points: 2

Merit

Credits

Agency

Movers+Shakers / Brooklyn, NY

Client / Brand

e.l.f. Cosmetics / Oakland, CA

In-House Agency

TikTok Creative Lab / New York, NY

Executive Producer

Evan Horowitz

Chief Creative Officer

Geoffrey Goldberg

Chief Marketing Officer

Kory Marchisotto

Creative Team

Subin Kim
Jane Hahn
Rayana Pharaon

Client Team

Gayitri Budhraja
Ashley Rosebrook

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