The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - IP & Products

Changing the Game

Agency McCann / New York + Microsoft / Seattle

Client Microsoft


Physical Product

Annual ID


2020 Awards

Total Points: 25



McCann New York / New York

Client / Brand

Microsoft / Seattle

Production Company

Hungry Man / Los Angeles
Craft New York / New York

Post Production Company

Rock Paper Scissors / New York
Company3 / New York
Sonic Union / New York

Music / Sound Production Company

JSM Music / New York

Digital Artist

Benny Karas
David Sullivan
Brian Losch
Edward Reina
Sudney Botie

Director of Photography

Scott Henriksen


Damion Clayton
Alexandra Debricon
Mike Distelkamp
John Gerardi
Sofie Borup


Carolyn Johnson
Rebecca Magner
Eric Johnson
Dan Gross
Mino Jarjoura
Caleb Dewart
Kevin Byrne
Dan Duffy
Matt Lefebvre
Peter Bunstein
Lisa Barnable
Lane Karas
Michael Berkman
Russell Greene
Will Kaplan
Barbara Kontarovich
Jeff Fiorello
Justine Cortale

Sound Designer

Michael Marinelli

Executive Creative Director

Shayne Millington
David Banta

Chief Creative Officer

Sean Bryan

Chief Marketing Officer

Kathleen Hall


Joel Simon
Jason Krebs

Product Manager

James Shields


Joanna Schwab
Eldad Heilweil
Jordan Berger

Creative Team

Martha West
Will Montgomery
Julie Koong
David Cappolino
Alicia Foor

Account Team

Ron Schott
Hannah Westing
Jeremy Miller
Veronica Mao
Kevin Nelson
Tina Galley
Rosemary Calderone
Pat Six
Kyle Ross
Stella Warkman
Jessica Jacobson
Sam Belkin
David Halberstadt
Eve Kornblum


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