The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - IP & Products

The Birth of Gaming Tourism

Agency McCann / London + Craft/McCann / London + Momentum / London

Client Xbox / Microsoft


Integrated Digital & Physical Product

Annual ID


2020 Awards

Total Points: 2




McCann London / London

Digital Agency

MRM//McCann / London

PR / Marketing

MIAI / Weybridge
Assembly / London

Production Company

Craft/McCann / London
Fire Without Smoke / London
Momentum / London
Clockwork / Johannesburg
Attention Seekers / London


Rough Guides / London

Digital Artist

Angelika Juszczyk
John Martin
Rob McDonald


Matt Dollings
Paul Jenkinson
Sabina Dallu


Clare Prager
Anna Curtis
Hannah Graff
Ellis Faint
Alex Dougan
Harvey Winter
Jeremy Reichman
Aurelija Salickaite
Liam White
Steve Tester
Angelo Tsolkas
Jamie Cooper
Robbie Maynard

Executive Creative Director

Jamie Mietz
Sanjiv Mistry

Executive Producer

Sergio Lopez
Sophie Chapman-Andrews
Kin-man Ly

Chief Creative Officer

Rob Doubal
Laurence Thomson

Creative Technologist

Tai Smith

Product Manager

Pam Oskam
Julie Hughes
Holly Webster


Karen Crum
James Appleby
Fanni David
Thomas Keane

Account Team

Rob Smith
Sailesh Jani
Nicole Robinson-Spaude
Lynne Carter
Andy Wynn
Robert Stockton
Conor Lloyd
Anastasia Imam
Lucy Manning
Eloise Thompson
Melanie Vickers


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