The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Direct Marketing

A Hard Pill To Swallow

Agency Åkestam Holst NoA / Stockholm

Client Apotek Hjärtat


Physical Items

Annual ID


2020 Awards

Total Points: 2




Akestam Holst / Stockholm
The North Alliance / Stockholm

Production Company

BKRY NoA / Stockholm
Bold NoA / Stockholm
Research Institutes of Sweden / Borås

Chief Creative Officer

Magnus Jakobsson


Anna Forsberg

Photo Editor

Olov Oqvist


Kalle Peterz

Account Team

Linda Bryttmar
Lina Engler
Jennie Strinnhed

Related Awards





Follow Us