The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Direct Marketing

The Beer Behind Sports

Agency Africa / Sao Paulo

Client AB Inbev (Budweiser)

Category

Out of Home / Billboards & Transit

Annual ID

OS_DI20_055M

2020 Awards

Total Points: 2

Merit

Credits

Agency

Africa / Sao Paulo

Production Company

Landia / Sao Paulo

Music / Sound Production Company

Lucha Libre Audio / São Paulo

Chief Creative Officer

Sergio Gordilho

Director

Clara Berhmann

Executive Creative Director

Matias Menendez

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