The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Direct Marketing

Burn Racist Giga

Agency Serviceplan Group Italia Srl / Milano + Serviceplan Italia Srl / Milano + Plan.Net Italia Srl / Milano + Inmediato Mediaplus Srl / Milano

Client Rolling Stone Magazine Italia


Targeted Video / Targeted Online Video

Annual ID


2020 Awards

Total Points: 2




Serviceplan Group Italia Srl / Milano
Serviceplan Italia Srl / Milano
Inmediato Mediaplus / Milano
Develon / Vicenza

Digital Agency

Plan.Net Italia Srl / Milano

Post Production Company

OltreFargo / Torino

Art Director

Max Bratti
Matteo Busti


Alessio Fava

Director of Photography

Tommaso Terigi

Sound Designer

Guido Smider

Creative Director

Pas Frezza
Luca Iannucci

Executive Creative Director

Oliver Palmer

Executive Producer

Federico Mazzola
Nicolò Dragoni

Creative Technologist

Marco Pietribiasi
Luca Cancelliere
Daniel Kuhnlein

Information Architect

Vittorio Bucci
Irene Carta
Nicola Poggi

Music Supervisor

Universal Universal

Social Media Manager

Michele Lorenzi
Camilla Malacarne


Luca Tapognani

Account Team

Alessandro Pierobon
Ginevra Galletti


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