The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Direct Marketing

LoFI Beats Suicide

Agency McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London

Client Vice UK


Targeted Video / Targeted Online Video

Annual ID


2020 Awards

Total Points: 10



McCann London / London

Client / Brand

Vice UK / London
College Music / Reading

Production Company

Craft/McCann / London

Art Director

Ella Monti


Robin Gordon

Chief Creative Officer

Laurence Thomson
Rob Doubal


Matthew Thomas

Executive Creative Director

Sanjiv Mistry
Jamie Mietz


Gloria Gemignani

Sound Designer

Giselle Hall
Will Frances

Account Team

Robert Stockton
Leyla Tezcan


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