The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Direct Marketing

Clearing the Air

Agency BBC Creative / London

Client BBC


Digital & Online / Email & Newsletters

Annual ID


2020 Awards

Total Points: 15


Internal / In-House Agency

BBC Creative / London

Chief Marketing Officer

Ellie Putt
Harriet Gunning
Faye Jones

Executive Producer

Michael Lean

Creative Team

Andy Parkman
Charlotte Humphreys
Stuart Gittings
Neil Gibbons
Claire Norowzian


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