The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Direct Marketing

A Season of Stories

Agency Ogilvy / London

Client Formula 1


Digital & Online / Email & Newsletters

Annual ID


2020 Awards

Total Points: 2




Ogilvy / London

Chief Creative Officer

Andre Laurentino


Will Whittington

Group Creative Director

Johnny Watters
Angus George

Creative Team

Samuel Hinckley
Chris Lawlor
James Roberts
Ben Evenett
Tim Gavriel
Aaron Carbines

Account Team

Jackson Russ
George Stride
Coby Walter
Harry Scott
Duncan Butt
Jack Grimmer


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