The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Direct Marketing

#BPM100 DANCE PROJECT

Agency TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo

Client JAPANESE RED CROSS SOCIETY / Bytedance

Category

Digital & Online / Social Media Post - Campaign

Annual ID

OS_DI20_095M

2020 Awards

Total Points: 2

Merit

Credits

Agency

TBWA\HAKUHODO Inc. / TOKYO

Client / Brand

JAPANESE RED CROSS SOCIETY / Tokyo

Production Company

DISCO In-House at TBWA\HAKUHODO / Tokyo

Media Distribution Company

Bytedance KK / Tokyo

Art Director

Katsuhiro Simizu

Chief Creative Officer

Kazoo Sato

Chief Marketing Officer

Takuya Yamaguchi

Creative Director

Nobuhiro Arai

Editor

Nobuo Mita

Executive Creative Director

Akira Suzuki

Executive Producer

Hirotaka Fukatsu

Music Supervisor

Seiya Matsumiya

Product Manager

Genki Fujimura

Creative Team

Ayami Wada

Account Team

Chiaki Tamura

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