The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Direct Marketing

Instrument of Hope

Agency Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York

Client Shine/MSD

Category

Non-traditional & Guerrilla Marketing

Annual ID

OS_DI20_110M

2020 Awards

Total Points: 2

Merit

Credits

Agency

Publicis North America / New York

PR / Marketing Agency

Janice & Associates PR / PR

Production Company

Nice Pixles / New York

Music / Sound Production Company

Ritmika Audio Arts / São Paulo
Wool & Tusk / New York

Art Director

Eduardo Dudu Gomez

Writer

Chris Wilson

Chief Creative Officer

Andy Bird

Composer

Henrique Tanji

Executive Creative Director

Matt McKay

Music Supervisor

Rachel Rauch
Wool & Tusk

Strategist

Emily Canan

Account Team

Ayesha Khara

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