The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Direct Marketing

Necessary Discounts

Agency Africa / Sao Paulo

Client Penguin Books' Companhia das Letras


Craft / Data-Driven Personalization

Annual ID


2020 Awards

Total Points: 15



Africa / Sao Paulo

Production Company

Piloto Filmes / Sao Paulo

Music / Sound Production Company

Antfood / Sao Paulo

Chief Creative Officer

Sergio Gordilho

Executive Creative Director

Otavio Schiavon


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