The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Direct Marketing


Agency McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine

Client Nestlé Purina Pet Care


Innovation in Direct Marketing

Annual ID


2020 Awards

Total Points: 15



McCann Paris / Neuilly sur Seine

PR / Marketing

Weber Shandwick Paris / Neuilly sur Seine

Production Company

Craft / Neully sur Seine
Eddy / Paris
Digital District / Paris

Music / Sound Production Company

The Hot line / Levallois Perret


Group Yncréa - School HEI, ISEN, ISA / Lille


Arnaud Lemens
Yael Guetta
Caroline De Génis
Juliette Paille
Charlotte Goguet
Isabelle Crechet
Maud Folléa
Aline Bernard

Sound Designer

Adrien Le Blond

Creative Director

Sebastien Boutebel

Group Creative Director

Cedric Astrella

Executive Creative Director

Riccardo Fregoso
Julien Chiapolini

Executive Producer

Yannis Cullaz
Jean-François Bourrel

Social Media Manager

Dominique Laureau


Erik Bertin
Caitlin Bishop
Jean Paoli

Account Team

Cedric Vanhoutte
Emilie Barrail
Claire Rénier
Gerard Jousset
Thibaut Defever


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