The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Film

Can't Touch This

Agency Goodby Silverstein & Partners / San Francisco + Dummy / Venice

Client Cheetos


Television & VOD / Short Form - Single

Annual ID


2020 Awards

Total Points: 2




Goodby Silverstein & Partners / San Francisco

Client / Brand

Frito-Lay North America, Cheetos / Plano

Production Company

Dummy / Venice

Music / Sound Production Company

Lime Studios / Santa Monica
Human / Los Angeles

Post Production Company

Arcade / Los Angeles
The Mill / Los Angeles

Chief Creative Officer

Margaret Johnson

Chief Marketing Officer

Rachel Ferdinando


Harold Einstein

Director of Photography

Jonathan Freeman


Dave Anderson

Executive Creative Director

Jeff Goodby
Rich Silverstein
David Suarez

Executive Producer

Leila Gage
Timothy Plain


Quinn Gravier

Creative Team

Mark Sandhoff

Client Team

Marissa Solis
Brandi Ray
Anya Schmidt
Amanda Rider
Amber Cline
Brodie Dunn
Chris Yemma
Courtney Cola
Emma Quigley
Carol Pock
Sharon Groh

Account Team

Rowena Cuejilo
Jenna Duboe
Brian McPherson
Chris Nilsen
Meredith Williams
Judy Ybarra
Max Proctor
Maria Ragusa
Gabriella Dishtosky
Kristian Evanculla


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