The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Film

Back to School Essentials

Agency BBDO / New York + Smuggler / New York

Client Sandy Hook Promise


Television & VOD / Long Form - Single

Annual ID


2020 Awards

Total Points: 15



BBDO New York / New York

Media Distribution Company

PHD / New York

PR / Marketing

Dini Von Mueffling Communications / New York

Production Company

Smuggler / New York

Post Production Company

Company 3 / New York
No6 Edit / New York

Music / Sound Production Company

Heard City / New York
JSM Music / New York

Digital Artist

Tim Masick
Ed Skupeen
Mark Reyes
David Gerber


Henry Alex Rubin

Director of Photography

Autumn Durald Arkapaw


Jason Macdonald


Julia Millison
Leah Allina
Laura Molinaro
Alexandra Lubrano
Norm Felker
Andrew Manning
Andi Lewis

Sound Designer

Nathan Kil
Jeremy Siegel
Keith Reynaud
Evan Mangiamele

Creative Director

Peter Alsante
Bianca Guimaraes

Executive Producer

David Rolfe
Alex Gianni
Drew Santarsiero
Patrick Milling-Smith
Brian Carmody
Corina Dennison
Jeff Fiorello
Gloria Pitagorsky
Jackie James
Sasha Awn

Chief Creative Officer

David Lubars
Greg Hahn
Joel Simon


Jason Krebs
Joel Simon


Michael Schonfeld
Chris Daniele

Creative Team

Molly Ross
Elizabeth McClanahan

Account Team

Lindsay Cash
Elizabeth Jacobs
Melissa Blache
Ben Bass
Renn Cheale
Bob Estrada
Nichole Verost
Gretchen Smith
Alison Horowitz
Caren Axelrod
Harry Keeshan
Seth Glosman
Paul Salman
Amy Turner
Amanda Knoll
Grace Collins
Jeanne Boland
Dini von Mueffling
Stephanie Morris
Janine Brady


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