The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Film

Holiday - The Surprise

Agency TBWA\Media Arts Lab / Los Angeles + Smuggler / Los Angeles

Client Apple


Television & VOD / Long Form - Single

Annual ID


2020 Awards

Total Points: 2




TBWA\Media Arts Lab / Los Angeles

Production Company

Smuggler / Los Angeles


Serena Auroux

Group Creative Director

Greg Greenberg

Executive Producer

Brian O'Rourke
Margaret Nickerson

Chief Creative Officer

Brent Anderson

Music Supervisor

Josh Marcy
Jessie Kalikow
Sarah McMullen

Creative Team

Kako Mendez
Robbin Ingvarsson
Sean Park


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