The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Film

NIKE 2019 Chinese New Year

Agency Wieden+Kennedy / Shanghai

Client Nike

Category

Cinema Advertising

Annual ID

OS_FI20_116M

2020 Awards

Total Points: 2

Merit

Credits

Agency

Wieden+Kennedy / Shanghai

Art Director

Jing Qiu

Writer

Liltree Qian

Designer

Helen Yu

Producer

Bernice Wong
Fang Yuan
Angela Liu

Creative Director

Matt Meszaros
Jeff Fang

Executive Creative Director

Ian Toombs
Vivian Yong

Chief Design Officer

Fish Ho

Strategist

Chris Kirkup
Bart An

Account Team

Chuck Xu
Larry Zhong

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