The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Film

Wonderful Tools

Agency TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles

Client Apple


Location-Specific Video

Annual ID


2020 Awards

Total Points: 2




TBWA\Media Arts Lab / Los Angeles

Design Firm

BUCK / Los Angeles

Chief Creative Officer

Brent Anderson

Executive Producer

Brian O'Rourke
Randall Pomeroy

Group Creative Director

Greg Greenberg

Music Supervisor

Peymon Maskan
Josh Marcy

Creative Team

Robbin Ingvarsson
Paul Wysocan
Kim Nguyen


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