The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Mobile

Cool Ranch

Agency Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica

Client Doritos

Category

Augmented, Virtual & Mixed Reality (AR, VR, MR)

Annual ID

OS_MO20_043M

2020 Awards

Total Points: 2

Merit

Credits

Agency

Goodby Silverstein & Partners / San Francisco

Digital Agency

Humen / San Francisco

Client / Brand

Frito-Lay North America, Doritos / Plano

Production Company

Park Pictures / Los Angeles

Music / Sound Production Company

Lime Studios / Santa Monica

Post Production Company

Work Editorial / Culver City
A52 / Santa Monica

Chief Creative Officer

Margaret Johnson
Tinghui Zhou

Chief Digital Officer

Ricky Wong

Chief Marketing Officer

Rachel Ferdinando

Creative Director

Rohan Cooke
Laura Petruccelli

Creative Technologist

Shan Jin
Troy Lumpkin

Designer

Melody Cao

Executive Creative Director

Jeff Goodby
Rich Silverstein

Sound Designer

Collin Thomas
Joel Waters

Creative Team

Emilio Diaz
Mark Sandhoff

Client Team

Kelly Burke
Gisela Saenz
Marissa Solis
Leslie Vesper

Account Team

Jenna Duboe
Annie Holmgren
Jordan Lofy
Brian McPherson
Chris Nilsen
Casey O'Brien
Meredith Williams
Judy Ybarra

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