The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Out of Home

Shark Bait

Agency Special Group NZ / Auckland + Uber Eats / Auckland + Pead PR / Auckland

Client Uber Eats


Billboards & Transit / Dynamic Billboards & Transit

Annual ID


2020 Awards

Total Points: 2




Special Group / Auckland

PR / Marketing

Pead PR / Auckland

Client / Brand

Uber Eats / Auckland

Production Company

Wonder Group / Auckland
Fraser Cars / Auckland
Cutting Innovations / Auckland

Creative Director

Stu Mallarkey

Executive Creative Director

Tony Bradbourne

Social Media Manager

Daisy Conroy-Botica


Celia Garforth

Account Team

Marcelle Baker
Bonnie Shum
Caylie Honeycombe
Natasha Van Der Laan
Nicky Preston
Georgie Jeffries
Steve Brennen


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