The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Out of Home

Everyday Escape

Agency McCann / London + Craft/McCann / London + MRM//McCann / London + Microsoft / Reading

Client Xbox / Microsoft


Billboards & Transit / Dynamic Billboards & Transit

Annual ID


2020 Awards

Total Points: 2




McCann London / London

Client / Brand

Microsoft / Reading

Production Company

Craft/McCann / London
MRM//McCann / London

Media Distribution Company

Posterscope / London
Carat / London
Ocean Outdoor / London

Art Director

Roanna Stallard

Chief Creative Officer

Rob Doubal
Laurence Thomson

Creative Technologist

Dexter Wong

Digital Artist

Dan Miles


Matt Dollings

Executive Creative Director

Sanjiv Mistry
Jamie Mietz

Executive Producer

Sergio Lopez

Account Team

Andy Wynn
Nicole Spaude
Eloise Thompson
David Smith


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