The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Out of Home

Impossible Mascots

Agency WMcCann / SÃO PAULO + MediaMonks / São Paulo

Client Mastercard


Experiential & Installations / Experiential & Immersive

Annual ID


2020 Awards

Total Points: 2




WMcCann / São Paulo

Production Company

MediaMonks / Sao Paulo

Art Director

Francisco Oliveira


Felipe Lermen


Tato Bono
Fabiana Diniz
Cayan Lobo
Nereu Marinho
Maurício Martim

Creative Director

Alexandre Prado

Chief Creative Officer

Andre Marques
Hugo Rodrigues

Creative Technologist

Victor Hugo Odo

Social Media Manager

William Loiola
Gustavo Ricci


Antonio Amendola
Anny Atti
Fernando Birche
Acauã Bonifácio
Felipe Borges
Patrícia Calheiros
Caio Cezar
Bruna Coelho
Marielen Colombo
André França
Isabella Labate
Mariana Navarro
Luciana Padovani
Kevin Zung

Account Team

Tom Gil
Mariana Rissi
Luciana Rosa


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