The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Out of Home

The Traffic Jam Whopper

Agency We Believers / New York

Client Burger King Mexico/Global


Innovation in Out of Home

Annual ID


2020 Awards

Total Points: 10



We Believers / New York

Digital Agency

No Smoking / Buenos Aires

Production Company

Central Films / Mexico

Post Production Company

Bonsai3 / Miami

Music / Sound Production Company

Pickle Music / New York

Art Director

Patricio Elfi


Diego Grandi


Kane Kwik

Director of Photography

Jordi Planell


Diego Panich

Product Designer

Matias Aguilar

Sound Designer

Dario Calequi

Group Creative Director

Santiago Luna Lupo

Executive Creative Director

Patricio Elfi

Executive Producer

Marcia Jaes
Paco Juarez
Mauricio Francini

Chief Creative Officer

Gustavo Lauria


Alexis Estiz

Music Supervisor

MarĂ­a Ines Velez


Marco Vega

User Experience Designer

Gabriel Da Silva Valer

Account Team

Jose Quijano
Juan Cano
Lupita Alvarez
Pablo Salazar


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