The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Out of Home

Air Max Graffiti Stores

Agency AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo

Client Nike


Innovation in Out of Home

Annual ID


2020 Awards

Total Points: 25



AKQA / Sao Paulo

Production Company

Zohar Cinema / São Paulo

Music / Sound Production Company

Hefty / São Paulo

Art Director

Christiano Vellutini


Tomat .


Maya Montenegro

Sound Designer

Edu Luke

Creative Director

Pedro Araujo

Group Creative Director

Renato Zandoná

Executive Creative Director

Hugo Veiga
Diego Machado

Executive Producer

Fernanda Rossi
Markinhos Fagundes

Creative Technologist

Renato Okida

Product Manager

Paula Santana
Ricardo Franco
Juliana Dantas


Luiza Baffa
Renato Migrone

Account Team

Aline Garcia
Murilo Candelot
Debora Carvalho


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