The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Radio & Audio

Lazy Activists

Agency Ogilvy / Germany + Deutsche Bahn AG / Berlin

Client German Rail


Broadcast / Campaign

Annual ID


2020 Awards

Total Points: 2




Ogilvy / Germany

Client / Brand

Deutsche Bahn AG / Berlin

Music / Sound Production Company

Produce Sound / Sandton

Chief Creative Officer

Dr. Stephan Vogel
Bjoern Bremer

Creative Director

Simon Oppmann

Executive Creative Director

Peter Roemmelt

Creative Team

Tomas O Gorman
Guillermo Aliaga-Peyrredon
Brian van Niekerk
James Alexandre
Asher Stoltz

Client Team

Julia Janssen
Barbara Vitt
Dr. Thomas Kemper
Stephanie Caspers
Marco Siegmund

Account Team

Roland Stauber
Florian Bader
Eva Heinz

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