The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Experiential & Immersive

Air Max Graffiti Stores

Agency AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo

Client Nike


Events / Stunts / Competitions

Annual ID


2020 Awards

Total Points: 25



AKQA / Sao Paulo

Production Company

Zohar Cinema / São Paulo

Music / Sound Production Company

Hefty / São Paulo

Art Director

Christiano Vellutini

Creative Director

Pedro Araujo

Creative Technologist

Renato Okida


Tomat .

Executive Creative Director

Hugo Veiga
Diego Machado

Group Creative Director

Renato Zandoná


Maya Montenegro

Sound Designer

Edu Luke

Account Team

Aline Garcia
Murilo Candelot
Debora Carvalho

Related Awards





Follow Us