The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Experiential & Immersive

Road Tales

Agency Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam

Client Volkswagen


Responsive Environments

Annual ID


2020 Awards

Total Points: 25


Digital Agency

Isobar / Amsterdam
Achtung! mcgarrybowen / Amsterdam

Production Company

Robot Kittens / Hilversum
Round Trip / Amsterdam
Since '88 / Amsterdam

Music / Sound Production Company

Big Orange / Amsterdam

Chief Design Officer

Roy van Dijk

Creative Director

Samyr Souen
Kika Douglas

Executive Creative Director

Mervyn ten Dam
Daniel Sytsma

Executive Producer

Sam van der Zanden


Mario Niveo

User Experience Designer

Falco Negenman

Creative Team

Wilmar Versprille
Matthijs Groos
Lieve Eek

Account Team

Dirk Jan de Krom

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