The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Experiential & Immersive

Lessons in Herstory

Agency Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco

Client Daughters of the Evolution


Augmented, Virtual & Mixed Reality (AR, VR, MR)

Annual ID


2020 Awards

Total Points: 25



Goodby Silverstein & Partners / San Francisco

Production Company

GS&P Social / San Francisco
GS&P Labs / San Francisco

Post Production Company

Elevel / San Francisco

Chief Creative Officer

Margaret Johnson

Creative Technologist

Troy Lumpkin
August Björnberg


Maria Vaquero


Reaa Puri

Executive Creative Director

Jeff Goodby
Rich Silverstein

Executive Producer

Margaret Brett-Kearns
Tena Goy

Sound Designer

Jody Scott

Creative Team

Mark Sandhoff
Hanna Hegnell

Account Team

Melissa Buck
Lexie Hartnett
Judy Ybarra
Anna Diokno


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