The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Experiential & Immersive

Cool Ranch

Agency Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica

Client Doritos


Augmented, Virtual & Mixed Reality (AR, VR, MR)

Annual ID


2020 Awards

Total Points: 15



Goodby Silverstein & Partners / San Francisco

Digital Agency

Humen / San Francisco

Client / Brand

Frito-Lay North America, Doritos / Plano

Production Company

Park Pictures / Los Angeles

Music / Sound Production Company

Lime Studios / Santa Monica

Post Production Company

Work Editorial / Culver City
A52 / Santa Monica

Chief Creative Officer

Margaret Johnson
Tinghui Zhou

Chief Digital Officer

Ricky Wong

Chief Marketing Officer

Rachel Ferdinando

Creative Director

Laura Petruccelli
Rohan Cooke

Creative Technologist

Shan Jin
Troy Lumpkin


Melody Cao

Executive Creative Director

Jeff Goodby
Rich Silverstein

Sound Designer

Joel Waters
Collin Thomas

Creative Team

Emilio Diaz
Mark Sandhoff

Client Team

Marissa Solis
Leslie Vesper
Gisela Saenz
Kelly Burke

Account Team

Brian McPherson
Meredith Williams
Jenna Duboe
Chris Nilsen
Casey O'Brien
Jordan Lofy
Judy Ybarra
Annie Holmgren
Rowena Cuejilo

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