The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Experiential & Immersive

Cool Ranch

Agency Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica

Client Doritos


Augmented, Virtual & Mixed Reality (AR, VR, MR)

Annual ID


2020 Awards

Total Points: 15



Goodby Silverstein & Partners / San Francisco

Client / Brand

Frito-Lay North America, Doritos / Plano

Digital Agency

Humen / San Francisco

Production Company

Park Pictures / Los Angeles

Post Production Company

Work Editorial / Culver City
A52 / Santa Monica

Music / Sound Production Company

Lime Studios / Santa Monica


Melody Cao

Digital Artist

Gregory Reese
Corey Martinez
Aaron Flickinger
Dylan Bursick
Patrick Murphy
Andy Wilkoff
Matt Sousa
James Buongiorno
Michael Vaglienty
Andres Barrios
Kevin Stokes
John Valle
Dustin Mellum
Jade Smrz
Quinton Woodson
Jose Limon
Josh Dyer
Joe Chiechi
Michael Cardena
Joe Paniagua
Michael Bettinardi
Joel Bettinardi


Jono Griffith
Theo Mercado


Sara Ward
Alexis Bley
Chelsea Bassler
Jenny Bright
Serena Noorani
Jackie Kelly
Severin Sauliere
Alisa Latvala
Noah Dasho

Sound Designer

Joel Waters
Collin Thomas

Creative Director

Laura Petruccelli
Rohan Cooke

Executive Creative Director

Jeff Goodby
Rich Silverstein

Executive Producer

Leila Gage
Caroline Kousidonis
Marlo Baird
Thatcher Peterson
Patrick Nugent
Kim Christensen
Susie Boyajan
Margaret Brett-Kearns
Tena Goy
Danielle Riccardi

Chief Creative Officer

Margaret Johnson
Tinghui Zhou

Chief Digital Officer

Ricky Wong

Chief Marketing Officer

Rachel Ferdinando

Creative Technologist

Shan Jin
Troy Lumpkin


Tim Omernick
Cortis Clark
Piotr Tatarcyzk
Alexander Weiss
Jesse Myers


Caitlin Neelon
Drew Forrest
Ralph Paone
Ida Persson

Creative Team

Emilio Diaz
Mark Sandhoff

Account Team

Brian McPherson
Meredith Williams
Jenna Duboe
Chris Nilsen
Casey O'Brien
Jordan Lofy
Judy Ybarra
Annie Holmgren
Rowena Cuejilo

Client Team

Marissa Solis
Leslie Vesper
Gisela Saenz
Kelly Burke


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