The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Experiential & Immersive

A.I. Love

Agency MullenLowe / Singapore

Client Unilever (Closeup)


Craft / Use of Technology

Annual ID


2020 Awards

Total Points: 2




MullenLowe Singapore / singapore

Digital Agency

Enlighted Digital / Russia

PR / Marketing

MullenLowe Salt / Singapore

Production Company

Whitecoat Productions Singapore / Singapore

Creative Director

Meryke Naude
Sergey Mastobaev

Creative Technologist

Denis Seltzer

Director of Photography

Johann Valencia

Executive Creative Director

Daniel Kee
Sheng Jin Ang


Zim Goodman


Aleksey Nabok

Sound Designer

Yazid Sukor

Account Team

Sanjai Srivastava
Louisa Cheong
Hafiz Aliff
Ee Von Ong
Maribelle Seah
Hui Jun Su


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