The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Experiential & Immersive

The Traffic Jam Whopper

Agency We Believers / New York

Client Burger King Mexico/Global


Craft / Use of Technology

Annual ID


2020 Awards

Total Points: 2




We Believers / New York

Digital Agency

No Smoking / Buenos Aires

Production Company

Central Films / Mexico

Music / Sound Production Company

Pickle Music / New York

Post Production Company

Bonsai3 / Miami

Art Director

Patricio Elfie

Chief Creative Officer

Gustavo Lauria


Alexis Estiz


Diego Grandi

Digital Artist

Swan Glacer


Kane Kwik

Director of Photography

Jordi Planell


Diego Panich

Executive Creative Director

Patricio Elfie

Group Creative Director

Santiago Luna Lupo

Music Supervisor

MarĂ­a Ines Velez

Product Designer

Matias Aguilar

Sound Designer

Dario Calequi


Marco Vega

User Experience Designer

Gabriel Da Silva Valer

Account Team

Jose Quijano
Juan Cano
Lupita Alvarez
Pablo Salazar

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