The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Experiential & Immersive

5G Kung Fu Showdown

Agency Ogilvy / Beijing + Ogilvy / Shanghai

Client Huawei Device Co., Ltd.


Innovation in Experiential

Annual ID


2020 Awards

Total Points: 15



Ogilvy / Beijing
Ogilvy / Shanghai

Client / Brand

Huawei Device Co., Ltd. / Beijing

Production Company

YC Virtual Reality Tech Co.,Ltd / Shenzhen
MOD Media Co. Ltd. / Shanghai

Music / Sound Production Company

Elegy Music / Germany
Mix Studio / Shanghai

Post Production Company

Ido Post Production / Shanghai
Moving Picture Company / Shanghai


Andrew Low


Xiuqiang Huang

Chief Creative Officer

Reed Collins

Creative Director

Andrew Low
Yan Shi


Marco Kalantari

Director of Photography

Albert Wang

Executive Creative Director

Adrian Zhu
Andrew Low

Executive Producer

Temple Peng
Yc Cai

Group Creative Director

Yue Shen

Music Supervisor

Norman Wille

Creative Team

Ju Yang
Sabrina Liu
Zhiyu Sun
Chen Chen
Tristan Wang
Shasha Liu
Sean Liu
Qi Zhou
Jinyang Wu
Changhai Xiao
Erxiong Li
Ming Zhu
Xingguo Wu
Bin Liu
Jun Li
Mix Studio

Account Team

Selina Teng
Rick Zhao
Julie Zhou
Zoe Song
Jasmine Xu
Joy Zhang
Kiwi Shi


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