The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Social Media

Stop Lunch Shaming

Agency Chobani / New York

Client Chobani


Social Post / Real-time Response

Annual ID


2020 Awards

Total Points: 2



Internal / In-House Agency

Chobani / New York

Chief Creative Officer

Leland Maschmeyer

Chief Design Officer

Michael Ciancio

Chief Marketing Officer

Peter McGuinness

Creative Director

Michael Ciancio


Melinda Nguyen

Executive Producer

David Isaac

Creative Team

Dane Feldman
Lauren Festa
Melinda Nguyen
Elnara Mikhaylova


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